We didn’t set out to build an AI agency.
We were trying to grow our own businesses.
Would AI recommend us?
AIxprt started with two people looking at the same problem from different sides. Neety was building The Medispa Edit, a UK skincare shop. Om had spent eight years growing direct-to-consumer brands with performance marketing and technology.
We knew the usual playbook: build a good store, understand the customer, bring in traffic, improve conversion, measure everything. Then something changed. People weren’t only searching for products. They were asking AI what to buy.
So we asked a simple question about our own shop: would AI recommend us?
So we watched our own store.
Neety co-owns The Medispa Edit, so we had something most consultants don’t: a real shop to watch closely. It opened in July 2026. We made its product information readable for machines, then watched where the orders came from.
Three of its first ten orders came through ChatGPT. Since then, about one in three orders has been traced back to an AI assistant. Read the case study
That changed the question for us. It was no longer “will people shop through AI one day?” It became “how does a business make sure it’s part of the answer?”
Why we built AIxprt
We saw what we’ve seen with every new trend: a lot of jargon, a lot of audits and reports, and not enough people doing the work and showing what changed. So we built AIxprt around a simpler idea.
Find the opportunity
See how AI reads your store today, and where you’re being missed.
Make the changes
We do the work on your store ourselves. You don’t get a to-do list.
Measure what happens
AI visibility, referrals and the sales we can trace, every week.
Keep improving
The assistants change, so we keep testing and adjusting.
Who you work with
Neety Jain
Co-founderNeety is an entrepreneur and co-owner of The Medispa Edit. Running an online shop shaped how she sees AIxprt: business owners don’t need another person telling them AI is important. They need to know what to do about it. She looks after the commercial side: what customers are really asking, where the opportunities are, and whether the work can help the business grow.
Om Sri Keshari
Co-founderOm has spent eight years growing D2C brands with performance marketing, technology and automation. He comes at AIxprt from the measurement side: what can we test, what can we change, and can we show it made a difference? He builds the systems behind AIxprt, from checking how brands appear across AI assistants to making the fixes faster.
Two perspectives. One rule.
Neety looks at it as a business owner. Om looks at it as a growth and technology problem. Both of us look at the numbers.
No black boxes
We show you what we’re doing and why.
No guarantees we can’t control
Nobody can promise what ChatGPT will say. We won’t pretend to.
No report-and-disappear
If something needs changing, we help change it.